Colors and Packaging Psychology

Colors play a huge part in influencing customer behavior.   In fact, it can play a major part in all those sectors. 

Industries use color to target different behaviors and emotions, to the point where many will buy it because of the color. 

So how does packaging and colors impact the overall psychology, and what can you do with this information? Read on to find out how you can use the power of colors, and how to manipulate different behaviors, in order to get the results you want. 

Color Psychology and Consumer Perception 

If you’re looking to make your packaging shine, then you also need to make sure that the colors are rightfully in place.

Some colors have emotions to them. red for instance is for passion and excitement, pink is for love, blue means trust, purple means luxury, and blacks and whites are more modern designs.

Greens, browns, and earthy colors are a symbol of being eco friendly, and a lot of natural brands use this.

Some brands however, will offer different colors if they’re an international brand. A brand that’s selling in America for instance, may use darker colors for a seek and modern design. However, some of those darker colors signify negative connotations, and the company will change it, in order to reflect on the brand’s values.

Companies use colors to change the perception of their items. Lots of times, people will gravitate towards the items that are packaged in the appropriate colors. For example, health food snacks usually have greens and browns as their colors, maybe even yellows, signifying that it’s natural. Most people don't go for something with weird, bright colors, when they want something simplistic.

Many times, if you’re trying to go for a minimalistic, modern feel, you go towards blacks and whites. However, bear in mind that sometimes that isn’t enough, so make sure that you also have some sort of contrast.

Blues are great for luxury items, especially dark blues, as they symbolize wealth. Pairing it with a yellow or a gold is a surefire way for you to show that your item is special, and worth the price. 

Obviously, mastering the art of colors is indeed a challenge, but if you can figure it out, it will be worth it for the way your product is aptly conveyed. 

The benefits of Colors and Brands 

Colors are great for brands because they incite a customer to buy from you. when selling., you only have a small period of time before your customer will get it. seconds even. If you’re not properly conveying the importance of buying it, there’s a strong chance a customer will pass it up.

Using colors and designs to your advantage, along with logos and fonts is really important, as it is part of the driving decision for purchasing items.

However, there is a bit of a trick to this. you do need to manage the complexity of different audiences with variable color preferences. Some people may like the versatile colors, others may not be a fan of it. properly gauging your audience to determine the best course of action is not only a suggestion for those in the color packaging world, but also a necessity.

Make sure as well that you manage the global markets correctly too. not everyone’s interested in the same colors as others, but when properly manipulated, it can enhance the brand recognition, customer engagement, and so much more.

Overall, packaging and colors matter, playing a critical part in your success as a brand. Take advantage of this, and see for yourself the results.