Packaging samples are a vital part of the designing of your items. Before you begin with actual production of the packaging, it’s vital to test out the packaging samples thoroughly. Testing allows one to identify the weaknesses of possible issues that may arise during storage and shipping.
Through carrying out this testing, one can ensure that the products arrive directly to the destination. It also prevents the possibility of things being bad, and the customer being upset with this.
Packaging Functions to consider
There are five main functions of packaging, so we’re going to use this as a major guide to your samples:
Is it contained properly
Are they protected from various damage that can happen
Is it easy to ship, store and pack
Does it convey the key information that you need
Is it sustainable and leaves a good impact on your environment
Now that you know the basics, let’s go over the different parts in detail.
Containment
This is a key part of packaging. The last thing you need is a package that’s poorly fitted and puts everything at risk. We want to adhere to the manufacturing tolerances of a couple millimeters in size. They do need to be factored in when assessing packaging to fit the needs that you have. Most of the designs do use closures and sealing, but if you do this, make sure that it is properly secured. If you do need tape, add it in there.
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Protecting
Safe, secure packaging is important for products. We do recommend that you think about the packaging and how it will work. It also means testing the packaging in environments. The first way is to ship packaging in sample boxes back to you! Once they get there, examine the effects of the postal network on the packaging contents.
Then, you want to work with packaging for retail. Handle this and examine the effect if someone does move it around. Make sure that the packaging doesn’t bend, buckle, or open up suddenly, but instead is protected and not damaged. If you’re still not sure, use the drop test. This is important for seeing the damage to the outer packaging, but also the inner contents.
If the package does need more cushioning after this, look at void fill options to protect these goods. Whether it’s recycled paper, bubble wrapping, or even fittings that are customized.
Convenience of Packaging
You want to make sure that the packaging is efficient, convenient, and easy to use for every party along the supply chain that’s there.
The pack and dispatch parts are how long the packaging takes to put together including inserts and fittings. When applicable, consider if it’s suitable to package and dispense on a larger scale.
The end user is the next part. There is a positive experience for consumers that extends past the box. Think about how easy it is for the boxes to be unboxed and taken out. Consider this factor.
Finally, there are displays for countertops and retail ready packaging. Make sure that it’s convenient to stock, restock, and be handled by multiple people.
Communication
Finally, you want the packaging to communicate brand values. Use different fonts, coloring, and graphics for communication, in order to increase the overall packaging design. The product visibility that’s communicated through strategic cutouts and windows allow for users to glimpse on the product prior to opening the package. Check the zing, shape, and the overall positioning of samples before you give them to customers.
