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Creating a product to sell online is the hard part. However, this development is worth the reward in the form of increased profits and a better reputation among a larger audience. Here are a few facts about e-commerce.

• About 38% of online shoppers abandon their purchase if the product delivery takes more than a week.
• High shipping fees will result in 63% of shoppers canceling a purchase.
• 94% of shoppers will look for free shipping options.
• About 165 billion packages are shipping in the US every year.

E-commerce involves the sale and purchase of just about anything from consumer goods to groceries to food products. In such a scenario, an e-commerce brand must stick to streamlined and efficient product packaging measures. In this article, we will discuss top considerations related to e-commerce and product packaging.

Creating durability

First and foremost, you have to make sure that your products are safe during transit. If you want to establish your brand in the industry, you will have to earn a reputation. For this purpose, avoiding damage to the product is key.

You will have to use the right protective packaging materials to create perfectly packed boxes. Make sure that the protective materials you use are durable yet lightweight. Bubble wrap, airbags, and foam solutions can help you cushion your products well without adding much to the package’s weight.

Another aspect of ensuring product safety during transit is to use stretch film and tape to secure packages from the outside.

The fulfillment process

The rise of e-commerce has resulted in consumers becoming more accustomed to shipping and supply chains. They tend to abandon a shopping cart when shipping times are too long. You can ensure faster product deliveries by streamlining fulfillment processes. You can ship directly from your store to avoid shipping delays.

If you are an e-commerce company, you may need to get support from software to communicate your orders to fulfillment centers. Such software should help manage inventory, SKUs, and order status. Using the right packaging equipment can also help optimize the order fulfillment process significantly. If you want to optimize this process a bit further, you can consider outsourcing operations to a fulfillment center.

Understanding dimensional weight

High shipping costs are another reason your customers would abandon shopping carts. There are ways you can offer free shipping without sacrificing efficiency. That may necessitate you to focus on dimensional weight. Dimensional weight refers to the volume of the package. Using it as a pricing factor would mean that an increase in the volume of the package would result in a price increase.

The first thing to consider in this regard is the size of the box. The box must fit the product nicely. It should neither be too large to necessitate the use of too many cushioning materials nor too small to eliminate the breathing space for the product.

The unboxing experience

Online shopping has reduced the number of touchpoints between consumers and brands. The only instance a consumer gets to have a physical interaction with an e-commerce brand is when the product is delivered. Brands have to use this opportunity to the fullest to retain their customers. The best way to ensure it is to instill an unforgettable unboxing experience.

An unboxing experience refers to the use of branded packaging supplies to keep a consumer enthused with the process of removing the product from its packaging.