Sunday, 4 August 2013

How to Make Your Boxes Become Educational Moments

 Packaging doesn’t have to just be a way to help house items, they can be a way to inform and educate such customers.

Some companies are building these unique types of packaging, in order to inform and really make it stand out.   One example of this is, of course, QR codes that offer free items such as lessons or information to inform others of various subjects. 

Another one, is tips printed on flaps that will tell people about cool tips to get the most out of your product. Information about the item as well is another good thing that you can use.

Finally, there's sustainability education, used to encourage and incorporate sustainability initiatives within the item as well. This type of way helps you do more with your packaging, making it better, useful, and more imperative for great successes all across the board. 



How-To Guides for Reuse, Recycling or Product Setup 

One thing that a lot of people ask for is instructions on how to dispose of such items. This, of course, helps you with building the most out of your items and getting the most out of them. Another one is product setup. Some customers need a little bit of help to help ensure that these items are set up correctly, so this will help you do just that. Finally, of course, you can add statistics and figures about conservation to help those who are interested in offering more ecofriendly initiatives and standards to truly get the most of these. 

These insights are designed to make lives easier, and with these incorporated into the product, it works. 

Interactive Packaging Elements to Use 

There's also cool interactive packaging elements that can be used for a variety of reasons, such as to educate and create fun games that lets you engage with the product. 



Hidden trivia that you have to open the lid or scratch off something is one example. Another one, is ARE learning through using your smartphone to help incorporate unique elements. Another one is as well, fun facts either through a QR code, or thrown on the box. All of this again, works to help with education and building a better moment for your packaging in all sorts of ways. 

What Industries get the most from it. 

There's a lot of industries that can benefit from this.

The first, are those companies that pride on being ecofriendly. They love to get customers engaged and excited to be better at conserving our resources and reusing items whenever you can. With boxes that educate, you can make these educational moments that will truly shine. 

You also will want to use it for STEM kits, which are of course, kits that will offer you learning initiatives for you and for your child. Again, they work great.

Finally, toys. Toys do well with education because you’ve already got people who will benefit from this, and with this type of education, you’ll keep the box around not just for improving and holding the toy to keep it from getting torn up, but also to have some fun ways to educate and understand the product so much better. 

When designing these, make sure that they fit the person that will open them. Make sure the language is accessible and easy to understand, and also give some incentive for playing the games. Maybe they get a coupon or something after solving the puzzle or answering the trivia correctly. 

Consider making packaging that not only is good for holding the item, but does something just as good—teach.


Tuesday, 16 July 2013

Cultures and Packaging Design

 There are many things one needs to bear in mind when building packaging. A factor not as many focus on is culture. Culture plays an integral role in the packaging design, and some can even influence the ultimate customer preferences one is going for. The right cultural awareness and packaging, the greater the success it can be when adapting and building the ideal packaging for your needs. 

Here, we’ll go over the packaging and designs that will change the overall factors and look at the packaging you offer. 

Regional Packaging differences 

There are different packaging preferences used in different parts of the world. 

For example, in China, red is a powerful color, and used in lots of packaging. In Japan, the use of pastels and more cartoony graphics is the name of the game.   The use of black isn’t a good idea in China, because it symbolizes death. 


Many global brands take this into consideration. When marketing towards more eastern cultures, they will use larger graphics, and other means to really stand out.   Some brands as well will also change packaging to be specific to various cultures and areas, and for better success. 

Colors and Symbolism 

Colors and symbolism also play a part in the design of packaging. 

For instance, in Asia, there are more golds and reds in China as this will show property. The designs might incorporate patterns that are more intricate, along with floral and dragon motifs. 

Japan uses more natural beauty, and wabi-sabi, which is finding beauty in imperfection and simplicity. 

Whereas in Europe, there are more sophisticated types of design. France for example utilizes more elegant types of typography and patterns. Italy uses more artistic heritage, and materials that are high in quality, with more vibrant colors. Then there is Germany, where functionality and precision comes, and geometric lines along with minimalism is a big part. 



America uses more eye-catching sorts of graphics, with a more personalized touch to it.  

Finally, you have the middle east, where the use of richer colors such as purple, gold, and emerald, green with more elaborate forms of details are the key here. 

The best thing to do is to look at the packaging.   Golds and reds symbolize power, whereas black might mean death, and blue means luxury. Make sure you keep these in mind to avoid faux pas. 

Seasonal and Festive types of Packaging 

You should also consider the festive packaging types. Many times, this is based on what lots of cultures and markets are like. Having more traditional and sophisticated packaging for those European cultures may be a good place to start.   You might want to avoid too much religious symbolism in this packaging, so that people aren’t turned off by this. reds, greens, and golds also are good ones, especially for international packaging. 

Tap into the Customers 

You want to make sure that the packaging hits the right psyche points for customers. If you do this right, they’ll buy these items right away.



Remember that a buyer only uses a few seconds to make a decision. Time is critical, so you want to make sure that you tailor these to audiences. Bear in mind however, that you don’t want to create packaging that’s insensitive to others and conveys the wrong ideas. 

Ultimately, you want to make sure that cultural sensitivity occurs in your packaging, and make sure that, if you do plan to use this, you research and then further adapt the packaging, in order to hit the right markets, and help build a brand awareness, without being culturally insensitive as well.


Monday, 17 December 2012

How to use Plastic Banding

Plastic banding is something that’s used for package security and can help ensure that your stuff is kept safe. Shipping and packaging, especially with a bunch of moving parts, allows items to travel in a seamless manner, getting them to go to where they need, safely and quickly.  Using strap tensioners, sealers, and the like, is great. Once you understand where the steps are, and what we’ve managed to outline, it’ll help streamline the techniques used in packaging. Here, we’ll go over how to use these banding tools successfully. 

Gather Them 

First, you’ve got to gather the tools needed for this, which include sealers, plastic banding, strapping, and metal seals. Tensioning tools have unique features, such as clamps along the back to hold your plastic banding in a secure manner, and also a ratchet in order to guide the tool to your straps. Finally, you’ve got a cutter that’s on the tool front, used to snip the banding once it’s secured. This plastic banding strap allows you to securely hold the package through the transit process and is secured by seals made of metal. It’s clamped together as well with a tool for sealing. 


Place the Plastic Banding Strap on, feeding it through the tool for tension. 

Once you’ve got the tools, you want to position your plastic banding strap to the package, having it go away from the body. This allows for ample room to work between the package and the band itself. 

Take your tensioner tool, and then push the big handle down fully. This allows the clamp on the back of this to rise up. Once this clamp has fully risen, then put the banding strap under the clamp, ratchet, and your cutter, heading across this package away from where you’re at. 

Once this is threaded, allow yourself two to three inches of the plastic banding strap extending from the tensioner front of the tool to work with later on.  Release the handle part of the tensioner tool, and the clamp goes down, securing the straps fully. 


Tighten the Plastic Strap for Banding 

After the banding strap is fully secured using the tensioner tool, grab the other end of your strap that comes around the underside parts of the box, feeding this through the tensioner tool, starting near the front. Thread this through the cutter tool initially, then the ratchet, and then stop.  Lift up the tensioner tool, and then use it up and down to tighten this, adding tension to the final two straps in order to bring them closer to the box surface. 

Secure the seals with a sealer tool. 

Next, with tension still in its place, take the metal seals, popping it over the two plastic banding pieces, especially if they've overlapped from the front parts of your tensioner tool. 

Once that metal seal is there, get the sealer tool, opening the arms completely. Put the clamp right over the seal that’s made of metal, and then bring these arms together, in order to close out the metal seal, and finally release this to have the secure clamp strapping. 



Cut and release 

Finally, with the tensioner tool in its place, crank that big handle fully back down, cutting off the excess strapping from the plastic band strapping. Now that you have strapping left nice and tight within the box surface, this allows for better security, and item delivery. 

Your business will benefit from all of this, and with banding, you’ll make it work well, and with its own unique features for your needs as well for those who desire it.


Inspiring and Innovative Packaging Ideas

  Here, we’ll look at new, innovative packaging that has really earned that place in the hearts of customers.  First, let’s look at the Via ...