Direct to consumer packaging is exactly what it is. it’s directly to the consumer, and allows for greater touchpoints. This type of packaging focuses on the journey that a customer might see their package go through. It isn’t just a box that they open up and forget about, but it can tell brand stories, engage with your customers, and thereby educate these customers too.
When you design DTC packaging, a lot of customers will actually share their packaging to bring that branding and personality to life and build the ideal relationship with customers that they could. Here, we’ll talk about the different types of factors to consider with DTC packaging.
What DTC Packaging Needs
Lots of times, DTC packaging needs to include minimal factors in this section.
You want to use every avenue for new information on the packaging that tells the consumer about the brand. Iconography and logos, photography, and videos will provide a visual brand for storytelling, exciting the customer so that they can learn about your brand overall.
You also want to educate the customer in a manner that’s quick in an above the fold type of manner, or on the pack. This is good for listing out the product’s different benefits, building anticipation within customers.
With DTC, you want to add extras that will tell the story. Postcards for instance can be used to tell people a little more about who you are through a website. It can also be used to provide coupons, which customers love. Information cards, and other small freebies will also be great. This is where the thank-you notes and free samples of future products come in.
You also want to think about the thumbnail of the packaging. Some brands forget that the packaging will be on a computer screen as a thumbnail. Sure, it looks great in person, but if it looks bad on the computer, people won’t’ buy. So, make sure that you also give the person looking at the photo a high-quality image that translates into the high-quality packaging you offer.
Other Considerations
We mentioned the brand storytelling and different aesthetics, but there are other factors to consider.
First, you want the shipping and handling to be quick. People don’t want to sit here and twiddle their thumbs, waiting for your packaging. You want to give it to them in a manner that’s quick, but also doesn’t break the bank in shipping costs.
The other challenge is also sustainability, or some value in the packaging. If you’re a brand that is eco friendly, you might want to capitalize on this, because this is a huge factor that not enough people consider.
You want to in general, balance out the costs of the packaging, combined with the overall stability. You want to be ready to give people who buy from you the same experience, no matter if they’re a first-time customer, or one that’s longtime and loves your packaging.
Adding personalized elements to this is also great. Look at the names of those that are buying from you. creating a personalized note that thanks them directly, letting them know where their money is going towards, and how they’re contributing to a cause is really good.
The DTC market is all about being personalized, and also giving customers a meaningful experience. Rather than just giving them some boring retail experience, this one is made specifically for them, with their own experience at the helm, giving them everything that they need to. The consumer impact is immersive and provides the business with greater success.
