Sunday, 4 August 2013

How to Make Your Boxes Become Educational Moments

 Packaging doesn’t have to just be a way to help house items, they can be a way to inform and educate such customers.

Some companies are building these unique types of packaging, in order to inform and really make it stand out.   One example of this is, of course, QR codes that offer free items such as lessons or information to inform others of various subjects. 

Another one, is tips printed on flaps that will tell people about cool tips to get the most out of your product. Information about the item as well is another good thing that you can use.

Finally, there's sustainability education, used to encourage and incorporate sustainability initiatives within the item as well. This type of way helps you do more with your packaging, making it better, useful, and more imperative for great successes all across the board. 



How-To Guides for Reuse, Recycling or Product Setup 

One thing that a lot of people ask for is instructions on how to dispose of such items. This, of course, helps you with building the most out of your items and getting the most out of them. Another one is product setup. Some customers need a little bit of help to help ensure that these items are set up correctly, so this will help you do just that. Finally, of course, you can add statistics and figures about conservation to help those who are interested in offering more ecofriendly initiatives and standards to truly get the most of these. 

These insights are designed to make lives easier, and with these incorporated into the product, it works. 

Interactive Packaging Elements to Use 

There's also cool interactive packaging elements that can be used for a variety of reasons, such as to educate and create fun games that lets you engage with the product. 



Hidden trivia that you have to open the lid or scratch off something is one example. Another one, is ARE learning through using your smartphone to help incorporate unique elements. Another one is as well, fun facts either through a QR code, or thrown on the box. All of this again, works to help with education and building a better moment for your packaging in all sorts of ways. 

What Industries get the most from it. 

There's a lot of industries that can benefit from this.

The first, are those companies that pride on being ecofriendly. They love to get customers engaged and excited to be better at conserving our resources and reusing items whenever you can. With boxes that educate, you can make these educational moments that will truly shine. 

You also will want to use it for STEM kits, which are of course, kits that will offer you learning initiatives for you and for your child. Again, they work great.

Finally, toys. Toys do well with education because you’ve already got people who will benefit from this, and with this type of education, you’ll keep the box around not just for improving and holding the toy to keep it from getting torn up, but also to have some fun ways to educate and understand the product so much better. 

When designing these, make sure that they fit the person that will open them. Make sure the language is accessible and easy to understand, and also give some incentive for playing the games. Maybe they get a coupon or something after solving the puzzle or answering the trivia correctly. 

Consider making packaging that not only is good for holding the item, but does something just as good—teach.


Inspiring and Innovative Packaging Ideas

  Here, we’ll look at new, innovative packaging that has really earned that place in the hearts of customers.  First, let’s look at the Via ...